Privacy Policy

Visit Sheboygan STEAM Privacy Policy

We respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Policy describes how we at Visit Sheboygan STEAM (collectively, “we” or “VS-STEAM”) collect, use and share the Personal Information that we gather through the websites, mobile apps, ad platforms like Google, and other digital properties that are owned and operated by Visit Sheboygan STEAM and that link to this Privacy Policy (collectively, the “Services”).

This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Information, we will prominently post notice of the changes on the Services and update the effective date above. If you have any questions about this Privacy Policy or our information practices, please contact us using the options provided below.

HOW WE COLLECT, USE AND RETAIN PERSONAL INFORMATION

When we use the term “Personal Information,” we mean information that can be used to identify you as an individual person.  We collect several categories of Personal Information through our Services, including information you provide, information collected automatically from your device, and information we obtain from third party sources.  We use and share this Personal Information for the purposes described below, including as described under Additional Uses of Personal Information.

We rely on separate and overlapping bases to process your Personal Information lawfully. By way of example only, it may be necessary for us to process your Personal Information in certain ways in order to process a transaction you have requested or otherwise in accordance with a contract between us, or in certain cases we may process your Personal Information where necessary to further our legitimate interests, where those legitimate interests are not overridden by your rights and interests.

We collect Personal Information you provide, for example when you enter the information into forms fields on our Contact or Start Saving forms.

For example we may collect:

  • Personal Information (name, address, email and/or phone) to verify you as a user and communicate with you. Legal bases for this information are to process you request to contact you for Legitimate interests.
  • Demographic Information (age, information about your household, other interests) to better understand and analyze our customer population/base, to deliver relevant ads to improve our services. Legal bases for this information are to process you request to contact you for Legitimate interests.
INFORMATION WE OBTAIN FROM THIRD PARTY SOURCES

We may obtain certain Personal Information about you from third party sources, which we may use to serve our legitimate interests, comply with legal obligations, perform a contract, or in some cases, in accordance with your consent.

SOCIAL MEDIA PLATFORMS

We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you on third party platforms. We may do this by providing a hashed version of your Personal Information to the third party for matching purposes.

ADDITIONAL USES OF PERSONAL INFORMATION

In addition to the uses described above, we may use your Personal Information for the following purposes, which uses may under certain circumstances be based on your consent, may be necessary to fulfill our contractual commitments to you, and are necessary to serve our legitimate interest in the following business operations:

  • Operating our business, administering the Services and managing your accounts;
  • Contacting you to respond to your requests or inquiries;
  • Processing and completing your transactions including, as applicable, order confirmation, enrollment in our loyalty or other programs, processing payments for online purchases and delivering products or services;
  • Providing you with newsletters, articles, product or service alerts or announcements, savings awards, event invitations, and other information that we believe may be of interest to you;
  • Providing you with coupons, promotional information, offers, and other information that are personally tailored to your interests and purchase behavior;
  • Conducting market research, surveys, and similar inquiries to help us understand trends and customer needs;
  • Administering our loyalty and rewards programs including allowing you to create and maintain customer profiles, analyzing your interactions with us, presenting customized offers, and improving our products, services, programs, and other offerings;
  • Alerting you about a product safety announcement or recall or correction of an offer, promotion, or advertisement;
  • Administering sweepstakes and promotions or contacting you regarding a contest prize;
  • Preventing, investigating, or providing notice of fraud, unlawful or criminal activity, or unauthorized access to or use of Personal Information, our website or data systems; or to meet legal obligations;
LEGITIMATE INTERESTS

We rely on several legitimate interests in using and sharing your Personal Information. These interests include:

  • improving and customizing the Services for you;
  • understanding how the Services are being used;
  • obtaining insights into usage patterns of the Services;
  • exploring ways to develop and grow our business;
  • ensuring the safety and security of the Services; and
  • enhancing protection against fraud, spam, harassment, intellectual property infringement, crime and security risks.
DATA RETENTION

We will retain your Personal Information for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer period is required under applicable law or is needed to resolve disputes or protect our legal rights, all in accordance with the principles set forth in Article 5(1) of the GDPR.

Where we are processing Personal Information based on our legitimate interests, we generally will retain such information for a reasonable period of time based on the particular interest, taking into account the fundamental interests and the rights and freedoms of data subjects.

LINKS TO THIRD PARTY SITES AND SOCIAL MEDIA

The Services may include links to websites and digital services operated by third parties.  This Privacy Policy does not apply to, and we are not responsible for the content, privacy policies or data practices of third parties that collect your information. We encourage you to review the privacy policies for those third parties to learn about their information practices.

The Services may feature social media “share” buttons and widgets hosted by other companies. These features may collect your IP address, which page you are visiting on our Service and may set a cookie to enable the feature to function properly.  The loading, functionality and your use of the plugins are governed by the privacy policy and terms of the third party that provided the plugin.